DANI IS A LEAD PRODUCT
DESIGNER BUILDING
ENTERPRISE B2B SAAS
WITH THIRTEEN YEARS OF
CROSS-INDUSTRY PRACTICE
How I Work Six Operating Principles
01

Upstream of the brief

Frames the real problem before the brief is ever written.

02

Ambiguity into direction

Turns open-ended problems into a path the team can follow.

03

Patterns that scale

Sets the conventions other teams build on.

04

Built with engineering

Ships alongside eng, never thrown over the wall.

05

Grows the team

Develops designers, PMs, and EMs along the way.

06

Outcomes over output

Measured by results, not the volume of work produced.

The Method — In Three Movements
How the work gets made.
Design is the work itself: a repeatable practice, from the first customer conversation to the shipped product.
FIG. 01
Discovery

Discovery That Gets The Team Aligned

I run live sessions with enterprise customers, and the questions and findings go straight to eng and PM. We design from what users actually said.

FIG. 02
System

Feedback Loops That Validate Themselves

We test explorations internally before any external demo, and layouts go through design review before they ship. The loop keeps running when I'm not in the room, so the team learns what's working without waiting on me.

FIG. 03
Ship

Shipping & Migrating Without The Headache

Live customer configurations stay protected, and the new version feels like an upgrade to use. I document the patterns so the next team can reuse what we built.

CASE STUDIES

A — 1
READ CASE →
Strategy & Roadmapping
NOTABLE OUTCOMES
6 PHASES SEQUENCED
8 ROADMAP INFLUENCES
0 FINDINGS LEFT AS ANALYSIS
DISCIPLINES
VISION SCOPING
PHASED DELIVERY
MULTI-QUARTER PLANNING
ENG-READY HANDOFF
A — 2
READ CASE →
Design Systems & DesignOps
NOTABLE OUTCOMES
2X ADJACENT TEAMS
0 OUTLIER FLOWS
0 AMBIGUOUS HANDOFFS
DISCIPLINES
DESIGN SYSTEM GOVERNANCE
CONTRIBUTION MODEL
CROSS-TEAM STANDARDS
DESIGN-ENG CONTRACT
PLATFORM CONVENTIONS
LIFECYCLE CHECKPOINTS
A — 3
READ CASE →
Designing AI experiences
NOTABLE OUTCOMES
3 CONFIDENCE TIERS IN SYSTEM
0 UNEXPLAINED MODEL FAILURES
1 PERSISTENT IN-PRODUCT AGENT
DISCIPLINES
AI PRODUCT DESIGN
ML COLLABORATION
TRUST & UNCERTAINTY
AGENTIC UX
A — 4
READ CASE →
Research
NOTABLE OUTCOMES
2.9/5 CONFIDENCE WITHOUT TRAINING
5+ INDUSTRIES COVERED
0 SCOPE SURPRISES
DISCIPLINES
RESEARCH OPERATIONS
ENTERPRISE RESEARCH PROGRAM
DISCOVERY
USABILITY TESTING
CUSTOMER INTERVIEWS
DEMAND SYNTHESIS
A — 5
READ CASE →
Validation & Experimentation
NOTABLE OUTCOMES
2X USABILITY RATING OVER LEGACY
17 ACCEPTANCE CRITERIA
1 METRIC-CORRUPTING EDGE CASE CAUGHT
DISCIPLINES
COMPARATIVE TESTING
A/B FLOW DESIGN
PREFERENCE RESEARCH
ASSUMPTION MAPPING
A — 6
READ CASE →
User Flows
NOTABLE OUTCOMES
0 BREAKING CHANGES
0 SILENT EDITS
6+ EDGE CASES RESOLVED PRE-HANDOFF
DISCIPLINES
PLATFORM MIGRATION
CONFIGURATION
ERROR RECOVERY
MULTI-STEP SETUP
A — 7
READ CASE →
Strategy past the screen
NOTABLE OUTCOMES
3 REGIONS SCALED
100% COHORT RETENTION
7 ANNUAL TOUCHPOINT TYPES
DISCIPLINES
PROGRAM DESIGN
OPERATING CADENCE
CUSTOMER ADVOCACY
PRIORITIZATION FRAMEWORKS

SIGNAL OF THE WORK

CAPABILITIES &
CREDENTIALS
13+ YEARS
B2B SAAS & CONSUMER PRACTICE
6 INDUSTRIES
MOBILE GROWTH, SPORTS, DISTRIBUTION, BEAUTY, REAL ESTATE, ULTRASONIC
DESIGN SYSTEM GOVERNANCE
AUXIN SYSTEM MAINTAINED ACROSS PARALLEL TEAMS: CONTRIBUTION MODEL, STANDARDS, AND DESIGN-ENG HANDOFF
RESEARCH OPERATIONS
ENTERPRISE RESEARCH PROGRAM RUN END-TO-END ACROSS 5 ACCOUNTS, FROM RECRUITING TO SYNTHESIS INTO ENG AND PM
PRACTICE & ENABLEMENT
COACHED 10+ DESIGNERS, PMS, AND EMS ON PDLC; BUILT A REPEATABLE PRACTICE THAT RUNS WITHOUT ME
5 ENTERPRISE ACCOUNTS
IN ACTIVE CUSTOMER RESEARCH WITH ME
3 PHASED ROLLOUTS
SCOPED END-TO-END, SHIPPABLE INDEPENDENTLY
0 BREAKING CHANGES
FOR LIVE CUSTOMERS IN PLATFORM MIGRATION DESIGN
AI PRODUCT DESIGN
UNCERTAINTY, EXPLAINABILITY & TRUST AS DESIGN CONSTRAINTS · ENTERPRISE B2B