DANI IS A LEAD PRODUCT
DESIGNER BUILDING
ENTERPRISE B2B SAAS
WITH THIRTEEN YEARS OF
CROSS-INDUSTRY PRACTICE
WORKS UPSTREAM
OF THE BRIEF
TURNS AMBIGUITY
INTO DIRECTION
SETS PATTERNS
TEAMS BUILD ON
SHIPS WITH ENG,
NOT AT IT
GROWS DESIGNERS,
PMS, AND EMS
MEASURED BY
OUTCOMES, NOT OUTPUT

PROJECT JOURNEY

How the work
gets made.
THE METHOD — IN THREE MOVEMENTS
A repeatable practice, from the first customer conversation to a clean migration.
FIG. 01
Discovery

I run my own discovery.

Live sessions with enterprise customers across the relevant industries. The questions I get to ask in the room shape the design more than any handoff doc ever could.

FIG. 02
System

I build a feedback loop into the system.

Explorations are tested internally before external demos. Multiple layouts go into design reviews. Nothing gets pointed without designs ready and validated. What ships has been seen by real users, not just the room.

FIG. 03
Ship

I ship and migrate without drama.

Live customer configurations are protected. The new thing feels like an upgrade to use, not a tax to adopt. Patterns are documented so the next team can reuse what we just built.

CASE STUDIES

A — 1
Strategy & Roadmapping
NOTABLE OUTCOMES
6 PHASES SEQUENCED
8 ROADMAP INFLUENCES
0 FINDINGS LEFT AS ANALYSIS
DISCIPLINES
VISION SCOPING
PHASED DELIVERY
MULTI-QUARTER PLANNING
ENG-READY HANDOFF
A — 2
Systems Leadership
NOTABLE OUTCOMES
2X ADJACENT TEAMS
0 OUTLIER FLOWS
0 AMBIGUOUS HANDOFFS
DISCIPLINES
PATTERN AUTHORING
CROSS-TEAM ARBITRATION
DESIGN-ENG CONTRACT
PLATFORM CONVENTIONS
A — 3
Designing AI experiences
NOTABLE OUTCOMES
3 CONFIDENCE TIERS IN SYSTEM
0 UNEXPLAINED MODEL FAILURES
1 PERSISTENT IN-PRODUCT AGENT
DISCIPLINES
AI PRODUCT DESIGN
ML COLLABORATION
TRUST & UNCERTAINTY
AGENTIC UX
A — 4
Research
NOTABLE OUTCOMES
2.9/5 CONFIDENCE WITHOUT TRAINING
5+ INDUSTRIES COVERED
0 SCOPE SURPRISES
DISCIPLINES
DISCOVERY
PROTOTYPE VALIDATION
USABILITY TESTING
CUSTOMER INTERVIEWS
A — 5
Validation & Experimentation
NOTABLE OUTCOMES
2X USABILITY RATING OVER LEGACY
17 ACCEPTANCE CRITERIA
1 METRIC-CORRUPTING EDGE CASE CAUGHT
DISCIPLINES
COMPARATIVE TESTING
A/B FLOW DESIGN
PREFERENCE RESEARCH
ASSUMPTION MAPPING
A — 6
User Flows
NOTABLE OUTCOMES
0 BREAKING CHANGES
0 SILENT EDITS
6+ EDGE CASES RESOLVED PRE-HANDOFF
DISCIPLINES
PLATFORM MIGRATION
CONFIGURATION
ERROR RECOVERY
MULTI-STEP SETUP
A — 7
Strategy past the screen
NOTABLE OUTCOMES
3 REGIONS SCALED
100% COHORT RETENTION
7 ANNUAL TOUCHPOINT TYPES
DISCIPLINES
PROGRAM DESIGN
CUSTOMER ADVOCACY
EVENT & COMMUNITY
PRIORITIZATION FRAMEWORKS
DANI BUILDS METICULOUSLY CONSIDERED
ENTERPRISE PRODUCTS THAT
POWER USERS RESPECT
AND NEW USERS CAN OPERATE,
ACROSS B2B AND CONSUMER
DESIGN PRACTICE.

Design is the work, not a phase of it.

Lead product designer building enterprise B2B SaaS. I move design upstream into discovery, design the systems that scale across teams, and migrate legacy platforms without breaking the customers who depend on them.

I run my own research with enterprise customers, govern design systems across parallel teams, and treat the feedback loop with users as the work itself, not a step in it.

More recently: designing AI product experiences, including a persistent in-product agent and the surfaces that surface model outputs to enterprise users. I work directly with ML engineers to translate what the model can and cannot do into product decisions — handling uncertainty, explainability, and trust as design constraints, not afterthoughts.

SIGNAL OF THE WORK

CAPABILITIES &
CREDENTIALS
13+ YEARS
B2B SAAS & CONSUMER PRACTICE
6 INDUSTRIES
MOBILE GROWTH, SPORTS, DISTRIBUTION, BEAUTY, REAL ESTATE, ULTRASONIC
10+ COACHED
DESIGNERS, PMS, EMS ON PDLC & PRODUCT PRACTICE
5 ENTERPRISE ACCOUNTS
IN ACTIVE CUSTOMER RESEARCH WITH ME
3 PHASED ROLLOUTS
SCOPED END-TO-END, SHIPPABLE INDEPENDENTLY
0 BREAKING CHANGES
FOR LIVE CUSTOMERS IN PLATFORM MIGRATION DESIGN
AI PRODUCT DESIGN
UNCERTAINTY, EXPLAINABILITY & TRUST AS DESIGN CONSTRAINTS — ENTERPRISE B2B